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Privacy Policy

We value your privacy here at Primrose & Co.

Effective Date: February 12, 2026 | Last Updated: February 12, 2026

Information We Collect

Personal Information You Provide

When you reach out to us for corporate flower arrangements or gift services, we gather information you willingly share. This includes your name, business name, email address, phone number, delivery addresses, and specific requirements for your floral needs. We also collect payment details when you place orders, though this is processed securely through our payment partners.

For our corporate clients, we may obtain additional business details such as company registration details, preferred delivery schedules, and budget expectations. This helps us deliver a customized service that fits your business needs.

Information Collected Automatically

Our website automatically collects certain technical information when you visit. This includes your IP address, browser type, device information, and how you navigate through our site. We use this data to enhance our website performance and understand how clients discover our services.

Important: We never collect more personal information than necessary to provide our flower arrangement and delivery services. Your privacy is fundamental to how we operate our business.

How We Use Your Information

We use your personal information primarily to fulfill flower orders and provide excellent customer service. This includes processing your orders, coordinating deliveries, creating custom arrangements based on your requirements, and communicating about your service needs.

We also use information to improve our services and website experience. This helps us understand which corporate floral services are most valuable to our clients and how we can better serve the business community in United Kingdom.

Order Processing: Managing your flower orders, deliveries, and payment processing
Communication: Responding to inquiries, providing updates, and customer support
Service Improvement: Analyzing feedback and usage patterns to enhance our offerings
Business Development: Creating tailored corporate programs and subscription services

Information Sharing and Disclosure

Primrose & Co. respects your privacy and does not sell your personal data to third parties. We share information only as needed to deliver our services or when legally required.

Service Partners

We may disclose necessary information to trusted service partners who assist us in operating our business. This includes delivery partners, payment processors, and technical service providers. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.

Legal Requirements

We may disclose information if required by law, court order, or government request. We may also share information to protect our rights, property, or safety, or the safety of our customers and employees.

Data Security Measures

We treat the protection of your personal data with utmost seriousness and employ suitable technical and organizational safeguards to shield it. This involves safe data storage, encrypted transmission, and restricted access to personal information inside our organization.

Secure Storage

Personal data is kept in secure systems with access restrictions and ongoing security monitoring.

Encryption

Sensitive data transfers are encrypted to safeguard information as it travels between your browser and our infrastructure.

Limited Access

Access to customer data is limited to staff who require it to deliver services.

Although we deploy robust security measures, no online transmission method is completely risk-free. We continuously update our security practices to guard against emerging threats.

Your Privacy Rights

You hold important rights over your personal data. Under applicable laws, you may be entitled to access, modify, erase, or limit how your personal information is used.

Access: Ask for a copy of the personal information we keep about you
Correction: Update or rectify any inaccurate personal data
Deletion: Ask for deletion of your personal information (subject to legal retention obligations)
Restriction: Limit the ways we process your personal data in specific situations
Portability: Request to transfer your data in a structured, widely used format

To exercise these rights, contact us using the details at the end of this policy. We will respond within a reasonable period as mandated by law.

Data Retention

We keep personal data only as long as needed to deliver our services and meet legal duties. Retention durations differ based on the data type and its intended purpose.

Typical Retention Periods:

  • Customer contact and order details: three years after the most recent service engagement
  • Payment transaction records: seven years to satisfy tax and accounting requirements
  • Website analytics data: twenty-six months for service improvement analysis
  • Marketing preferences: Until you opt out or two years of inactivity

Cookies and Website Tracking

We employ cookies and comparable technologies to enhance your browsing experience and to gain insight into how visitors interact with our site. Cookies enable us to recall your preferences and assess site performance.

You can adjust cookie settings via your browser preferences. Nevertheless, turning off certain cookies might impact how the website functions. For more detailed information about our cookie practices, please consult our Cookie Policy.

Third-Party Links

Our site may include links to third‑party sites or services. This privacy policy covers only Primrose & Co. and our website. We are not accountable for the privacy practices of external sites.

We encourage you to review the privacy policies of any third‑party sites you visit via links on our site.

Policy Updates

We might revise this privacy policy from time to time to reflect updates in our practices, offerings, or legal obligations. If substantial changes occur, we will adjust the "Last Updated" timestamp at the top of this document.

We invite you to review this policy periodically to stay informed about how we safeguard your privacy.

Contact Us About Privacy

If you have questions regarding this privacy policy, wish to exercise your privacy rights, or have concerns about our handling of your information, please reach out to us.

Contact Us About Privacy

Primrose & Co. Privacy Team
221 Floral Lane, London
London, United Kingdom SW1A 1AA

Email: [email protected]
Phone: +44 20 7946 0123

For inquiries related to privacy, please include "Privacy Request" in the subject line and provide as much detail as possible about your request. We strive to reply to all privacy inquiries within 5 business days.